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Growing traditional brands such as Astral that have been
around for over 50 years, as well as launching innovative
new product developments such as the high-performing
4head. |
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Marketing niche products such as Pulmo Bailly - a
strong, codeine-based cough medicine - and increasing
sales by 40% in the last 2 years, as well as managing
leading brands such as Otex and Ibuleve, and
successfully maintaining their market-lead against
mounting competition. |
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Working across different areas of the market, ranging
from Blistex - one of the top cosmetic-linked lipcare
brands, right through to Bazuka - a medicine sold over
the pharmacy counter only. |
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Maximising relatively small budgets, such as for the
launch of the decongestant, Nasosal, and achieving
amazing results. |
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Targeting a wide range of consumers, such as by
generating huge appeal amongst young parents with
baby medicine brand Dentinox and launching the Vielle
menopause test kit, welcomed by older women. |
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