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1991 - Change of Ibuleve’s status from ‘Prescription Only’
to ‘P Licence’, and the creation of the OTC topical
analgesic market in the UK. Today Ibuleve is still the
number one brand with around 50% of the market share. |
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1994 - Dendron revolutionises the OTC earcare market
with the introduction of Otex, and acquires Astral
moisturiser from Elida Gibbs. |
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1995 - The launch of Bazuka institutes radical change in
the OTC wart and verruca market. |
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1998 - Dendron begins acting for Fine Fragrances, a
range that includes brands such as Tweed and Panache. |
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1999 - Dendron begins distribution of Golden Eye for
Typharm. |
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2000 - Happinose nasal decongestant is launched and
Adios, a slimming tablet, becomes the first product of its
kind to be advertised on TV. |
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2001 - Dendron acquires the cough remedy Pulmo Bailly,
from Roche. |
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2002 - Introduction of the innovative topical analgesic,
4head. |
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2003 - Move to new state-of-the-art offices. |
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2004 - Tablet portable computers supplied to sales force
to enhance ordering capability. Dendron acquires rights to
Vielle, the female healthcare brand. |
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2005 - Dendron begins sales, marketing and distribution
for the Fenjal Beauty Range for Doetsch Grether AG. |
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